Full disclosure, I am one of the owners of Literally Athletic. However, I am proud of the work and would be sad to not post it here.
My partners and I worked diligently on the identity of our brand. Taking an idea for a funny shirt and turning it to a product on Amazon. You will see in the gallery below the development of the logo and the product.
Logo
Sketch 
Rough 
Rough 
Comp 
Product
Running Shirt
Rough 
Rough 
Product
